Amar es el Milagro
A brand identity system for an organization that helps children with Phenylketonuria, a hereditary metabolic condition that requires special care and a strict diet.
Finding the right shape
The brand mark for Amar es el Milagro combines the silhouette of a heart, an icon of love, with the fig, a fruit often referred to as the “fruit of the miracle” and a symbol of health.
The fusion creates a third, unique form based on axial geometry, ideal for both digital and print use. Its balanced structure allows for clear visibility at small scales, making it perfect for favicons, social media avatars, and compact logo applications.

The Brand Grid
Designing the brand mark inside a grid allows for formal consistency and precision.

The Color Palette

Typography Selection
Brand Applications
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