Amar es el Milagro

A brand identity system for an organization that helps children with Phenylketonuria, a hereditary metabolic condition that requires special care and a strict diet.

Visual concept of the fig used in Amar es el Milagro brand identity — a symbol of nourishment and love in health-focused nonprofit brand identity project.

Finding the right shape

The brand mark for Amar es el Milagro combines the silhouette of a heart, an icon of love, with the fig, a fruit often referred to as the “fruit of the miracle” and a symbol of health.

The fusion creates a third, unique form based on axial geometry, ideal for both digital and print use. Its balanced structure allows for clear visibility at small scales, making it perfect for favicons, social media avatars, and compact logo applications.

Grid paper background used in brand development sketches for Amar es el Milagro — part of the identity design process at Amarillo Works.
Illustration used as conceptual reference in Amar es el Milagro’s brand identity design strategy, symbolizing structure and precision in health-related graphic design.

The Brand Grid

Geometric logo construction for Amar es el Milagro, showing the axial symmetry used in brand mark development by Amarillo Works.

Designing the brand mark inside a grid allows for formal consistency and precision.

The Color Palette

Brand color palette for Amar es el Milagro, combining purple, black, and white to convey care, clarity, and impact in nonprofit branding.

Typography Selection

Typography selection for Amar es el Milagro brand identity, showcasing humanist sans-serif fonts for readability and warmth.

Brand Applications

Branded tote bag design for Amar es el Milagro, created by Amarillo Works to support visual identity across print applications.
Custom mug featuring Amar es el Milagro’s brand elements — designed by Amarillo Works to strengthen recognition and donor engagement.
Branded pins created for Amar es el Milagro to promote visibility and community pride through wearable nonprofit design.
Nonprofit website design by Amarillo Works for Amar es el Milagro, showing brand message "Sowing Love, Transforming Lives" and user-centered layout.
Mobile version of Amar es el Milagro’s website designed by Amarillo Works, optimized for accessibility and emotional impact in nonprofit storytelling.

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