Barbaro Javier

Brand Identity System for a Web Developer

In order to craft this personal brand for a Developer living and working from Dubai, we had to dive into his passions, motivations and lifestyle.

Repeating geometric pattern used in Bárbaro Javier’s personal brand identity, inspired by digital systems and tech aesthetics.
Custom typographic treatment of the name Bárbaro Javier, designed by Amarillo Works to reflect clarity, strength, and tech-driven personality.
Logo symbol designed for Bárbaro Javier’s personal identity, featuring blocky typography and grid-based layout inspired by coding systems.

The Logo for Barbaro Javier draws inspiration from the binary system used in computer code, and the strong letterforms found in the Bronco off-road vehicle. A passion that he discovered in the dunes of the Arabian country.

Typography Selection

Abstract visual motif created as a supporting element for Bárbaro Javier’s identity system, blending clean geometry with vibrant green.
Typography exploration for Bárbaro Javier’s identity design, featuring monospaced fonts and digital-inspired layout for consistent visual tone.

A Tech Related Color Palette

Color palette for Bárbaro Javier’s personal brand identity — a high contrast trio of black, gray, and bright green for digital impact.
Conceptual image connecting Bárbaro Javier’s identity to the world of code and circuitry, reinforcing his tech-forward positioning.

A Brand That Lives in Two Worlds, Digital and Material

Custom digital pattern created for Bárbaro Javier to enrich his visual identity system across print and digital formats.
Gray hoodie featuring Bárbaro Javier’s logo — part of the identity’s merch design by Amarillo Works to support visual consistency.
Visual asset representing Bárbaro Javier’s signature color, used across his personal brand to create visual cohesion and recall.
Custom-designed black cap featuring Bárbaro Javier’s logo, created as part of his personal identity system for promotional use.
Social media header and avatar design by Amarillo Works for Bárbaro Javier, applied to Twitter to support his credibility and outreach.
Responsive newsletter template designed for Bárbaro Javier, with high-contrast visuals and layout aligned to his personal identity.
Personal brand logo concept for Barbaro Javier, featuring geometric typography and circular emblem design.
Alternate logo proposal for Barbaro Javier personal brand, combining bold block letters with circular initials BJ 01.
Logo design variation for Barbaro Javier, using green digital-style typography for a modern tech aesthetic.
Exploratory logo version for Barbaro Javier personal brand identity, showcasing bold typographic experiments.
Monochrome logo concept for Barbaro Javier brand, using digital-style typography for a minimalist look.
Digital-style graphic used in Barbaro Javier brand design process, referencing coding and tech aesthetics.
Digital-style graphic used in Barbaro Javier brand design process, referencing coding and tech aesthetics.
Digital-style graphic used in Barbaro Javier brand design process, referencing coding and tech aesthetics.
Typographic logo exploration for Barbaro Javier, combining bold initials with a minimalist style.
Bold typographic logo for Barbaro Javier personal brand, inspired by binary code and tech-driven visuals
Main logo concept for Barbaro Javier, featuring bold green typography inspired by coding systems.
Logo variation for Barbaro Javier brand identity, designed with green and black color palette for strong contrast
Typographic experiment in the Barbaro Javier design process, testing block-style lettering and spacing.
Gray logo variant created during Barbaro Javier identity design process, focusing on bold, clean typography.
Finalized logo version for Barbaro Javier personal brand, showcasing bold green typography on black.
Alternate typographic exploration for Barbaro Javier brand identity, blending bold green and gray lettering.

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