Brand for an Outstanding Gym

The design of the Play The Gym brand mark revolves around the union of the “P” and “G,” the brand’s initials, which come together to form a third shape. This new shape is not just an abstract symbol but one that reflects the dynamic movement of an athlete in action.

By combining these letters, the symbol subtly captures the energy and fluidity of physical movement, embodying the brand’s core message of making fitness engaging and active.

This approach ensures that the brandmark is more than just a visual identifier—it becomes a representation of the strength, motion, and vitality that define PlayTheGym.

Typography exploration during Play The Gym brand process. Early creative sketches by Amarillo Works for a fitness studio logo.
Final brand identity sketch for Play The Gym: geometric “P” icon with modular elements, representing movement, energy, and community fitness.

Stacked Circular Brand Lockup

Simplified circular logo for Play the Gym with stylized “p” inside a circle and text below — minimalist fitness brand identity.
Circular logo for Play the Gym in white on a dark gray background — clean, modern emblem for a fitness brand.

Horizontal Brand Lockup

Gym membership tag design with “Play the Gym” and female gender symbol — branded merchandise for a women’s fitness center.
Dark-themed logo with “Play the Gym” text and female gender symbol — branding for a modern fitness brand.

Typography Selection

Solid dark navy background used in Play the Gym’s brand visuals — clean backdrop for promotional design.
Typography display for Play the Gym brand identity featuring purple headers in Futura Bold Italic and green body text in Futura Medium — energetic and modern look.

Color Palette No.1

A Dynamic Color Palette that Reflects Sportiveness

For the Play The Gym Brand Identity System, two distinct color palettes were developed—much like how sports teams use home and away uniforms. This dual approach allows the brand to adapt visually to different contexts while maintaining a cohesive identity.

Brand color palette for Play the Gym showing dark gray, light gray, purple, and bright lime green with hex and RGB codes — vibrant gym identity colors.

Color Palette No.2

An Alternative Color Palette that Refreshes the Identity While Maintaining Brand Recognition

Four-color palette chart for Play the Gym showing hex codes, RGB, and CMYK values — modern color system for fitness branding.

Supporting Graphics No.1

Like with the Color Palette, two Color Ways Were Created for the Supporting Graphics in Order to Achieve the Ultimate Cohesion

Social media templates designed for Play the Gym featuring fitness promotions, special offers, and women exercising — marketing visuals for gyms.
Sporty pattern of overlapping circles in green and dark gray with white outlines on black background — brand pattern for Play the Gym.

Supporting Graphics No.2

Purple hoodie with Play the Gym logo and name, shown from both front and back — branded gym clothing design.
Pattern of overlapping yellow and purple circles with black outlines — colorful and playful graphic element for Play the Gym branding.
Circular logo with a lowercase “p” in black inside a green circle with black outline, and the words “Play the Gym” in black below — clean gym logo design.

© 2025 Amarillo Works. All rights reserved.