West Ukraine Foods

Brand Identity Design System

Rooted in care, tradition, and nourishment, West Ukraine Foods invites connection through every detail. Because food made by hand deserves design made with heart.

Packaging box design for handmade Ukrainian vareniki with sauerkraut, featuring illustrated dumplings, a bowl of sauerkraut, and certification seals on a beige and brown background — West Ukraine Foods branding by Amarillo Works.

Box packaging for mushroom and potato handmade vareniki, with detailed illustrations of mushrooms and potatoes — Ukrainian food product design by Amarillo Works.

Package design for tart cherry handmade vareniki, with illustrated cherries and dumplings on a rustic wooden background — artisan Ukrainian food packaging.

Box packaging for handmade cottage cheese vareniki with illustrated cheese wedges and cottage cheese bowls — traditional Ukrainian food branding by Amarillo Works.

Handmade potato vareniki packaging box with illustrated potatoes, yellow accent labels, and West Ukraine Foods branding — photographed on a black background.

Design Criteria

The brand for West Ukraine Foods merges cultural identity with culinary symbolism. At its core lies a fragment of the Ukrainian coat of arms, a national emblem reinterpreted to highlight pride and origin.

Surrounding it are stylized shapes inspired by varenyky, a beloved traditional dish, arranged in a protective and embracing composition. This visual structure reflects the brand’s commitment to family, heritage, and authenticity.

Shapes that make sense

The symbol’s form conveys a sense of care, creativity, and attention to detail values, that define the way West Ukraine Foods approaches each product. The brand not only serves as a cultural ambassador, but also as a visual representation of craftsmanship and devotion to quality.

Business card design for West Ukraine Foods with QR code, traditional color palette, and clean layout to communicate care and authenticity.

Typography Selection

The right typography helps the brand to convey its communications while enhancing brand recognition.

The Color Palette

Food photography of Ukrainian beef stew styled for West Ukraine Foods, highlighting the homemade essence and hearty ingredients.

Traditional Eastern European fried doughnut presented for West Ukraine Foods visual content, evoking comfort and celebration.

Close-up of shredded cheddar used in food styling for West Ukraine Foods, supporting the packaging line of handmade frozen dishes.

Illustrative concept created during the West Ukraine Foods branding process, exploring human warmth and authenticity.

Minimal sketch designed for West Ukraine Foods identity, symbolizing tradition and cultural storytelling.