West Ukraine Foods
Brand Identity System
We aimed for creating a brand that will bring the Ukrainian traditional culinary recipes to the American house hold table.
The brand for West Ukraine Foods merges cultural identity with culinary symbolism. At its core lies a fragment of the Ukrainian coat of arms, a national emblem reinterpreted to highlight pride and origin. Surrounding it are stylized shapes inspired by varenyky, a beloved traditional dish, arranged in a protective and embracing composition. This visual structure reflects the brand’s commitment to family, heritage, and authenticity.
Design Criteria
Shapes that make sense
The symbol’s form conveys a sense of care, creativity, and attention to detail — values that define the way West Ukraine Foods approaches each product. The brand not only serves as a cultural ambassador, but also as a visual representation of craftsmanship and devotion to quality.
Make it stand out.
Take a minute to write an introduction that is short, sweet, and to the point.